brand overview
StashFin is a digital lending venture started by a team of former financial services professionals dedicated to disrupting traditional lending in India.
services we
provided
- Branding
- Marketing Collaterals
- Social Media
- Visual Language
the challenge
To design an identity that does not go very far from the old one while still looking attractive and new. The new target audience is a wide variety of people from the ones with blue collared jobs to young millenials.our approach
The idea was to leverage the red and blue, colours that are people are most familiar with in the banking space, but making it more attractive and modern in style. The visual language uses an upward arrow, derived from its logo to represent growth in finances that the company helps with.important links
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Every project is important for us, big or small, old or new.
