brand overview

StashFin is a digital lending venture started by a team of former financial services professionals dedicated to disrupting traditional lending in India.

services we

  • Branding
  • Marketing Collaterals
  • Social Media
  • Visual Language

the challenge

To design an identity that does not go very far from the old one while still looking attractive and new. The new target audience is a wide variety of people from the ones with blue collared jobs to young millenials.

our approach

The idea was to leverage the red and blue, colours that are people are most familiar with in the banking space, but making it more attractive and modern in style. The visual language uses an upward arrow, derived from its logo to represent growth in finances that the company helps with.
Age & Era brand design for a fashion brand
Bright, bold and dynamic; something to appeal the old and the new
Age & Era brand design for a fashion brand
Always focussed on growth; of the people, of the company and of India

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