Learning got as Simple as scrolling reels

There were challenges along the way

Understanding user behavior in the MENA region pushed us to shift the design focus from traditional left-to-right layouts to right-to-left experiences that better align with user expectations. One of the key challenges we faced was “User testing” since we weren't the target audience for this app, we needed real users from the region to interact with the UI during at the prototype stage. Their feedback was essential to validate our assumptions and iterate effectively before moving into full development.

We went soft with color and bold with gradients for energy, minimalism for layout. A visual rhythm that just felt right. Right?

We designed unique abstract thumbnails for course covers, giving each course a modern and eye-catching visual identity.

We designed a comprehensive custom icon set to ensure consistency and intuitive navigation throughout the app. Along with the icons, we incorporated smooth gradient graphics and custom shapes to enhance the visual appeal, but also to improve usability, making the app both visually striking and easy to navigate.

We designed a comprehensive custom icon set to ensure consistency and intuitive navigation throughout the app. Along with the icons, we incorporated smooth gradient graphics and custom shapes to enhance the visual appeal, but also to improve usability, making the app both visually striking and easy to navigate.

The impact if had

Tenmeya has successfully onboarded over 1,500+ paying customers and more than 50+ creators.

With this growing community and clear mission, Tenmeya secured $250K in seed funding, proving to investors that a fresh contender has entered the arena equipped with everything users need to transform from learners into entrepreneurs.