adding india to indian cosmetics industry

There were challenges along the way

The market today is saturated with a lot of beauty and skincare products that constantly compete with each other for the consumer’s attention. Our task was to construct an identity that truly stands out and represents the nature of the target audience - the young Indian woman

A colourful, quirky and Indie style of illustrations that brings out the quirk in young Indian women

Identity that can be adaptable in various materials and a wide range of colour palette

The master brand pattern comprises of elements like flowers, paisley, leaves, etc. all signifying a combination of modern and traditional India

The master brand pattern comprises of elements like flowers, paisley, leaves, etc. all signifying a combination of modern and traditional India

The impact it had

Since it’s launch, the brand has received so much love for standing out, being unique and being everyone’s favourite beauty brand, especially the younger audience.