transforming india’s way of investing

There were challenges along the way

Our challenge entailed immersing ourselves in the realm of investing, acquiring knowledge firsthand, before guiding others through the same journey. Our aim was to inject an element of enjoyment, intrigue, and simplicity into the investing experience, catering to both novice investors and seasoned individuals who have been a part of the investment landscape for years. Some other changes faced were: Simplify without oversimplifying. Present financial data in a user-friendly way. Keep gamified elements engaging but not overwhelming. Offer comprehensive education without overwhelming users.

Leveraging 3D icons, and vibrant gradients, we infused the brand's interface with a youthful aesthetic. The design elements amicably blended to create a dynamic visual experience

A user-friendly platform offering investment advice with an emphasis on educating novice investors. Enhance the trading experience with interactive and immersive elements.

Data visualisation plays a crucial role to ensure that the users can comprehend the information easily. We had a our hands full with data heavy components & we just had to make use of visual infographics to make it easy to consume!

Data visualisation plays a crucial role to ensure that the users can comprehend the information easily. We had a our hands full with data heavy components & we just had to make use of visual infographics to make it easy to consume!

The impact it had

The platform got an unexpected amount of attention and traffic. People from various corner of the country downloaded mentioning they really loved the way the interface looked and how easy it seemed to get used to navigating around the app. The app has crossed 2 lakh+ customers in less than a year and empowered a lot of individuals with a community that teaches them more about investing and build financial wealth.