SHIPPING SMILES ONE CONTAINER AT A TIME

There were challenges along the way

Our challenge was to communicate complex and abstract themes without falling into the established vernacular of nodes or data, and instead applying a more humanistic approach. Another consideration when developing the brand was to ensure that the visual identity could flex to accommodate new products and services as the company continues to grow.

The red colour choice not only makes the brand easily recognisable, but it also represents the determination & energy to provide the best service.

The identity had a contemporary and universal appeal, flawlessly resonating across every touchpoint.

Logomark becomes the most iconic part of the identity, showcasing strength, stability and movement in a minimal way, giving the brand a high recall value

Logomark becomes the most iconic part of the identity, showcasing strength, stability and movement in a minimal way, giving the brand a high recall value

The impact it had

The brand had multiple collaterals across various touch-points, both digital and physical. The company successfully boosted their sales by 60% since inception because the brand communicated better with the new-age businesses.